The "How To" project was an ambitious film initiative undertaken for the nonprofit organization Day One, formerly known as The Outlook for Someday. The content was aimed at educating and inspiring young people aged 15 to 25 who are passionate about filmmaking. Spanning over 50 one-minute videos, the series was designed to demystify the craft and industry of filmmaking with practical advice and engaging storytelling, all tailored for social media.

The content ranged from instructional topics, like decoding radio lingo on set and crafting mood boards, to addressing common pitfalls, such as directing mistakes or capturing poor sound. Other videos provided career insights such as navigating the industry, avoiding awkward interviews, and even giving and receiving constructive feedback. This comprehensive series offered young filmmakers a toolkit for both technical and soft skills.

The scale of producing over 50 videos required meticulous project management. Producer Jazz spearheaded the workflow, overseeing everything from scripting to shooting and editing. We had multiple writers and directors to collaborate with, and worked with two editors to keep up with the volume of videos.

While feedback and outcomes from the audience are still rolling in, the project has already proven to be a unique experiment in blending education with entertainment for a digital-native generation. For us, the project underscored the importance of balancing creative freedom with client expectations and highlighted the power of adapting content for multiple platforms without sacrificing engagement.